MSR Cars
E-commerce website for a car dealership in Brussels
Klant
MSR Cars
Categorie
Professional Website
Datum
5 novembre 2023
Technologieën

MSR Cars
Project Overview
MSR Cars, a car dealership located in Brussels, wanted to modernize its online presence with a website that would showcase its vehicle inventory and facilitate inquiries and test drive bookings. Our mission was to create an intuitive and visually appealing platform that reflects the quality of the vehicles offered.
Challenges and Solutions
Detailed Vehicle Catalogue
We developed an advanced catalogue system to display each vehicle with complete technical specifications, high-definition photo galleries, and precise filtering options to help customers quickly find the vehicle that matches their criteria.
Test Drive Booking Integration
A test drive booking system was integrated, allowing customers to select a vehicle, date, and time for their test drive. The system is connected to the company's CRM for efficient appointment management.
Mobile Optimization
Knowing that many customers browse vehicle listings on their smartphones, we focused on optimizing the mobile experience, with a responsive interface and optimized load times.
Results
Since the launch of the new site, MSR Cars has observed:
- A 60% increase in test drive requests
- A 2.5x increase in the average time spent on the site
- A 40% improvement in the conversion rate
- Improved visibility in local search results in Brussels
Technologies Used
- Next.js: For optimal performance and effective SEO
- Tailwind CSS: For custom, responsive design
- Strapi CMS: For easy management of the vehicle catalogue
- Stripe: For secure online deposit processing